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I work with companies and leaders to identify their unique voices and skills, and to translate these into successful marketing strategies and compelling communication. My clients are architects, engineers, and builders. Strategy: What makes the company unique? What interests us and is compelling to our clients? What are opportunities in the market? How are we different from the competition and what can we capitalize upon? Communication: How do we translate strategy to specific communication? How do we create clear and impactful written, spoken, and graphic components? How do we structure staff, marketing systems, and PR strategy to implement our message? My work is highly collaborative, and I draw upon a proven pool of regional and national partners in graphic design, web design and production, writing, copy editing, collateral production, and related activities. |
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